Remember the Big 8 but also that's why you add TCU and Houston, the biggest tv markets and metros in Texas. Sorry if it's too football centered for the board. We are OU in national perception, in this respect it does really matter. If Boise st, Utah or Cinci had OU's street cred, the BCS would already be a mushroom cloud. OU vs TCU would become a national game. TTech and osu benefitted from OU and UT cred , so would Houston if they are decent. My point is OU makes the rest of the conference better in national perception, so good programs become more relevant. OU would recruit their share from Texas and remain a national power.
Texas hoops got a big exposure push from playing the big 8.