The ones who pay the big bucks. The guy who started the thread last week was paying over $4K for his basketball tickets. That's a large price to pay in this economy for the product on the basketball court.
If I lived within 3 hours, I'd have season tickets and keep them, too. Problem is I live 6 hours away and coming to more than 1 basketball game per season just isn't feasible right now especially considering the busiest time of the year for my job is Jan-Apr.
Hopefully most people will keep buying the tickets, and those that don't renew a newer louder fan will step in. That's the hope.