atlantasooner
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6. Oklahoma: $94.1 million
AP/Sue Ogrocki
It's hard to remember now, but two decades ago Oklahoma was searching for an answer a full 10 years after the departure of Barry Switzer. The program had fallen into some disrepair under a succession of three replacements until a young defensive coordinator named Bob Stoops was plucked off of Steve Spurrier's staff at Florida in December 1998. The rest has been pretty much a nonstop gravy train. Oklahoma football's $58.4M in profits in fiscal 2015-16 ranked #4 in the nation.
women's bball lost 4 million.
AP/Sue Ogrocki
It's hard to remember now, but two decades ago Oklahoma was searching for an answer a full 10 years after the departure of Barry Switzer. The program had fallen into some disrepair under a succession of three replacements until a young defensive coordinator named Bob Stoops was plucked off of Steve Spurrier's staff at Florida in December 1998. The rest has been pretty much a nonstop gravy train. Oklahoma football's $58.4M in profits in fiscal 2015-16 ranked #4 in the nation.
women's bball lost 4 million.