It's Sooners Than You Think. That's awful.
It would have been a perfectly cool poster if they had just said, "It's Sooner Than You Think." That makes sense, and you could bold 'Sooner' in red or whatever the hell YOU people like.
But if you read Nike's poster out loud, you sound like a real moron. I hope somebody got demoted off poster duty for a few weeks for that one. You should be able to read out loud what is on a poster without sounding stupid. In fact, I think that's Sports Poster Rule #1.