The women don't fill LNC w/ 10K screaming septigenarians. Because of the costy difference, you also find lots of families w/ little kids - especially little girls.
Other than price, I think I can tell you why both demographics like the women's team - if you're really interested..
1) The girls are very involved in the community and terrific ambassadors for the university and the state.
2) After a heartbreaking loss yesterday, the girls still gathered at midcourt for a post-game prayer, stayed on the court for the OU Chant and smiled and waved goodbye to the fans as they left the court, no matter how bad they feel. They do this after every game, win or lose.
3) For the most part, the girls make good grades and get their degrees. They're good role models on and off the court for little girls and the parents like this.
But make no mistake, the fans would still love the team, but not nearly as many would show up for games if they didn't win games.