I'm going to assume that the target demographic for the site is toward kids based on the name and the design. I think its a smart move to start trying to build a a bigger fanbase/
The Thunder's presence has to have basketball at an all time popularity high in this state, especially among kids. With the impending NBA lock out this is site is likely designed to hopefully help pull in kids who will miss watching Durant, Serge, Westbrook, etc.
Will be interesting to see if they pull it off.