Each is entitled to their own opinion. OU has a policy on honoring jersey numbers that is long established and I don't think keeping up with the Jones accomplishes much. I am definitely certain that no talent is going to sign with a school because they know that if they become great they will have their number honored/retired. That priority would be on their list at about #55--#95.
Winning and championships attracts top WBB players more than anything. Consistently winning on a national level requires a roster with a couple of difference makers and multiple other #25-#75 players.
You can develop a national contender without the above type of players but you cannot do it consistently as it requires too much improvement from too many lessor talented players too frequently to be replicated more than once or twice a decade.
Exactly my point. With most programs, it helps with recruiting if the program has shown success/consistent winning. Sharing the legacy via honoring those athletes does make a difference. At the rate its going...can't hurt.