OSU fans were all about their great crowds. Prior to the expansion it was true, OSU almost always had a good crowd and they loved to brag about it. Problem is once they built a grown up arena they started having trouble filling it for bad games. Then they started having bad seasons and started having trouble filling it for good games. Then OKC got the Thunder.
I can't believe we're talking about this again...
We had no trouble filling the arena post-expansion when we were still good.
Every game was officially sold out with a waiting list for season tickets until Sean's third year. The official attendance average for "butts in seats" from 2001-05 was 11,609, which is 85% of capacity. Conference games in that era rarely had fewer than 12,000, and the "big" games were totally full.
Two primary things contributed to OSU's current attendance problem -- in the following order:
1. The Sean Sutton era. Three straight years of crappy basketball took the life out of the arena, and more importantly, took away basketball as a priority for the students. If you were a senior in Travis Ford's first year, you had gone your entire time at OSU without experiencing a team good enough to make the NCAA tournament. That was the first time that had happened since the freshman class entering OSU in
1988.
2. The rise of OSU football in both performance and price. Coinciding with the Sean Sutton debacle was the massive investment and associated rise in success of OSU football. Part of that included massive increases in season ticket prices and associated donor requirement. Many, many fans who previously were season ticket holders for both basketball and football simply picked football over basketball and haven't looked back.
I think the Thunder phenomenon has probably affected attendance somewhat, but not to the extent that it has affected OU's attendance.
I also think that if Ford could somehow sustain some winning momentum for 2-3 years in a row, you'd see a big spike in attendance. You started to see some of the greatness of GIA return from about the middle of 2010 through the 2011 season when we had some decent teams... but then it fell off the cliff with the past two years of suckage. Maintaining some consistency will be key.