Does OU's basketball program even make money?
The last good number that I saw showed the program to be a breakeven operation. It was the last year of the Capel era and Basketball turned an about $200,000 profit.
The big salaries for Kruger and his assistants, along with what was likely a bigger recruiting budget, probably got the program into the red. Men's basketball will never be a big money maker. However, consistently good teams with more fan support could make the program consistently marginally profitable.