I would love to see the argument that supports those three teams creating a tough non-conference schedule for football. UCLA lost 8 games last year. BYU lost 6 games. Rice lost 8 games last year and the wins were very unimpressive. Simply because UCLA beat Texas last year does not make that a tough game for anyone other than Texas.
OU plays Tulas, FSU and Ball State. Tulsa won 10 games last year and two of its losses were close games. FSU had a solid season last year and is a preseason Top 10 team. Ball State was brutal last year just like Rice.
I just don't see that UT has a strong schedule. I guess I need to learn to think like Barry Tramel so that I can understand this myth.