“Once you start alienating the very coaches you’re praised for hiring, it’s unacceptable,” Herring said. “Obviously, when 10,000 season ticket holders do not renew, when most of them are probably excited about the football coach and recruiting, there is a problem.”
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Patterson last month sent an envoy from Texas to Dubai, including Patterson’s wife, Yasmine Michael, who speaks Arabic, as well as Mack and Sally Brown, former Texas tight end David Thomas and former UT fullback Ricky Brown, now with the Longhorn Foundation. According to UT officials, the trip, which cost tens of thousands of dollars, was meant as a fact-finding mission about how Texas could promote its brand in the oil-rich United Arab Emirates. Those inside the department who have had their budgets cut as Patterson continues to spend for his obsession with international marketing/branding say morale is plummeting.