The Athletic runs specials all the time. I first signed up three years ago at a rate of $25/year. When it came time for renewal, I paid $60/year and didn't blink. It is my go-to sports site. The cavalry of good writers there beats the hell out of anything else going in the sports world.
As a Sooner fan, the coverage is a little lacking. The guy there, Jason Kersey, does a decent enough job, but there just isn't that big of a market. If you're a pro sports fan, as I am with my beloved, sorry-assed San Diego Padres, you CANNOT beat it.
Where they really win the day, though, is with their national columnists and features. I cannot tell you how many stories I've read about a subject of which I knew nothing written by a columnist whose work I've never consumed. It's really broadened my horizons on a lot of things. It confirmed what I've kinda/sorta known for a long time: when it doubt, root for the hockey players. They "get" it.
I'd recommend the Athletic to anybody. If you love sports, it's the best thing going.