Meh, modern day athletics. Kids love uniforms, coaches who do Harlem Shake videos, programs in touch with new trends.
Not crazy about most of it, but as a big time program you better be willing to give somewhere.
Nike/Addidas/Under Armour/etc are making and spending big money in the uniform business, so expect more schools to follow the trend. Many of them are head scratchers, but I actually like an occasional alternative uniform to pump up the kids/fans.......
Black uniforms with a hint of the school's colors have been gaining popularity for a few yrs. now.