It's all too clear that Smart's seemingly heartfelt apology two weeks ago was meaningless. Look no further than his uncalled for taunting of KU's bench as proof of that. He's a classless punk. No other words or phrases I can think of fit him better. As a stand-alone, his taunt may not have been too bad. But when you add that to everything else he's done recently, it's one more in a series of events that have cast a dark shadow over his character as a whole.
Marcus is his own worst enemy. But he's not entirely to blame for his behavior. Somewhere along the line, the adults in his camp failed him miserably by allowing him to behave poorly with no real consequences.
It was good to see Ford call him out for a change. If he had done that from the beginning, maybe the past few weeks would have been different. He certainly didn't do it following that ugly scene in Lubbock. Marcus wanted to get his verbal licks in with the official, and Travis let him do it, by making no effort whatsoever to get him out of the official's face.
Marcus Smart has a lot to learn. But it's highly unlikely it will happen in college. My guess is he will get his "education" the hard way in the NBA.