for those that scoff at this number ..
if OU was able to be at 15 mil for next season (which is what i expect the entire top half of the SEC to be at or around)
that is 2 mil per starter average 750 per next 5 average .. and 250k for the bottom 5 on the roster ..
that is not crazy in any way ..
OU leadership failed to realize that they can't rely solely on the OU Brand. And this is across the board, not just Joe C. Hopefully this is the start of a new era. Jordan brand and Trae Young Assistant GM were just gimmicks that the university thought kids would fall in love with.
Yeah, to both of your comments, it's frustrating how 1-2 years behind our admin and leadership have been on NIL. Even now, I think they feel that if they can up last year's budget by 30-40%, we're at $10M and that will get us where we need to be. Nah, $10M was needed LAST year. Now, looks like we need $12-15M to be competitive in the NIL space, especially for 5s, and to have starters and depth to compete into the postseason.
I love the interlocking OU, playing in the SEC, the history of our basketball program, the OU brand, Jordan brand, our NBA stars, etc. But all those mean very little to nothing when offering $1M to a 20-year-old transfer that can get $2-$2.5M to play in the same league. Someone at OU needs to wake up and look at the current environment.
I don't think it's "just about the money" for these guys, but that disparity makes a huge difference when most all other factors are equal at best.
And BTW, I gotta believe that same disparity in resources, and other support commitments, plays/played a HUGE role in why Denny decided to keep Porter Moser. Not sure he could attract many other coaches to OU for the same reasons we can't land an All-Conference type center. The financial commitment and resources aren't there.