that is not a thing
as has been repeatedly said on this site .. (and it has never been a thing)
Yep, can't believe how accepted it is as the major reason people buy basketball tickets.
But Coach's first part of the post is true. The problem, up until the last 2-3 years, has always been butts in the seats. Even now, it is still a problem, and the diminishing ticket sales just magnify it. Unfortunately, we have and have had a group of season ticket holders that just want the marquee games or come when it is convenient.
It's just that previously, we had enough loyal season ticket holders that would show up, it wasn't such a huge problem. Now, it is.
And admin, marketing, and basketball ops (scheduling) are doing very little to entice people to do so. Of course, winning more would help tremendously.