Agree.
Losing a tough one on the road that reveals some weaknesses you can work on to get better for March is a good loss.
Losing to a mediocre opponent you thought you could cakewalk through could even be spun as a good loss (as a mental wakeup call, "you're not as good as you think you are" kind of game).
But losing to a challenger for the conference title on your own home court, a game in which you knew you'd be facing a challenge... that's not a good loss. Doesn't necessarily mean it's a bad loss, either (some losses are just losses), but there's not a whole lot to spin out of this one right now for kansas IMO.