His family is giving him bad advice then. Did they really think he deserved more minutes or a starting role over Nigel or X? Really?? He might be a starter at another school, but not a major P4 school. Nothing wrong with being the 6th man. Crap, the NBA gives an award for it.
When healthy, he averaged about 20-25 minutes a game. Pack and Brown averaged 30 MPG. Plus, down the stretch, he was in the game at crunch time when it counted.
Too many times, families and people are in players' ears telling them stuff like "you should be a starter" without realizing he's playing an important role and minutes already.