General Manager

I wish OU was innovative, but it's not. We are dinosaurs (relics of a lost world) in football and mens basketball (the only 2 sports that matter in NIL world and really only football matters bc it makes money). We are boyscouts focused on winning fictitious compliance of the year awards.

We should do something innovative for basketball. But I won't hold my breath

Also, if joe castiglione (who should be fired for the malpractice-like BV extension) flies off the handle unjustly and gives a ridiculous extension to moser too, i will play in traffic
Your points are so valid. I would be careful though on making a statement that ‘only football matters bc it makes money’ Sooner Illustrated did a lengthy article about all sports, men and women, comparing total revenues against expenditures. Football was by far the largest in total revenue, right at $100mm but expenditures were so high it was a positive $230k. Men’s basketball had revenue of $6mmish with a net gain of $2mmish. Women’s sports lost their fannies, even our vaunted softball team. The post appeared about a year ago.
 
I wish OU was innovative, but it's not. We are dinosaurs (relics of a lost world) in football and mens basketball (the only 2 sports that matter in NIL world and really only football matters bc it makes money). We are boyscouts focused on winning fictitious compliance of the year awards.

We should do something innovative for basketball. But I won't hold my breath

Also, if joe castiglione (who should be fired for the malpractice-like BV extension) flies off the handle unjustly and gives a ridiculous extension to moser too, i will play in traffic
I sure hope Joe learned his lesson. I have read multiple national writers slam him for the Venables extension, pointing out how silly it was when (a) Brent hadn't remotely earned it, and (b) there was zero risk of anyone else hiring him away from us. I still can't believe Joe thought it was necessary for recruiting purposes. I can't imagine any recruit last offseason would have had Brent's long-term future among their top 10 considerations.
 
I missed this thread earlier in the week...but on the women's side Jennie hired Nicci Hays Fort this summer with the title of Director of Recruiting, Influence and Branding Strategy. She was a coach and Jennie worked with her at Drake. While her duties are broader than just GM and player negotiations it appeared to me she was who helped take our 1Oklahoma NIL budget and allocate it to the various players/recruits and also assist players in negotiating NIL deals with commercial businesses and recruit businesses to provide NIL deals to players.

 
That GM role has really paid off for Football….2 losing seasons in the last 3 years at least basketball is saving $ while underperforming
 
Before Loftin and Lilley they had Drew Hill in a similar role, Hill may still be there.
 
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