New Hire Director of Recruiting, Influence and Branding Stategy

[Soonercuda]

Baranczyk Adds Nicci Hays Fort to Staff - University of Oklahoma

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced Nicci Hays Fort as OU's director of recruiting, influence and branding strategy on...

soonersports.com

I think this is a reflection that recruiting needs its own focus and attention and you need to assist players in getting NIL deals, influencer/personal brand consultation, etc if you are going to get the highest level players.

Also note her background is in coaching…so relating to players and talking basketball will come naturally.