The ncaa feds are not going to do a thing And it is absolutely sustainable
And this is not the only nil that is going to happen. Other collectives are being formed and lots of one off deals will happen
I agree that it is sustainable. I would be curious to know how much money the OU boosters were paying all those players back in the mid-late 1940s after World War II ended. There are enough credible reports to know it certainly happened (these guys coming back from the war already had families - they needed money). I'm betting when you factor inflation that it was a lot more than $50K now.
I noticed from that article they mention women's softball, but not women's basketball. Lloyd Noble was packed back in the Stacey Dales and subsequently Paris twins days, so I'm thinking the lady hoopsters will get something as well. At some point, though, a line will be drawn.