1. A preparatory education. An athlete should be looking at what his education will prepare him to do, and at the opportunities available to him/her as a result of that education at a given university. What are the opportunities in a given area for an athlete of my sex and race? That is a deciding point for a good number of students.
2. The coach and community are important to the next four years. But, that community is even more important after the next four years.
3. How does the education that I would get make me feel about myself.
If winning a national title is a key consideration, it's a bit off base. It's about my future, not a game.