You are correct! Our football program, along with other athletic programs are pretty much going to be strong wherever we go, but it behooves not only The University of Oklahoma but the State of Oklahoma, as well, to be aligned with the best institutions of higher learning and also opening ourselves to new, large markets. Oklahoma has a pocket of Oklahomans in California from past years (dust bowl). We're now seeing a little 'reverse' migration from California to Oklahoma City, in particular, due to the cost of living and more jobs available here. It can only help OU and thus the State of Oklahoma to open a larger pipeline of athletes and students to California and the west coast. I believe David Boren sees this as well. And as much as he's looking out for OU, he's also looking out for the state as well (i.e. osu).