NickZepp
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Another case of the government thinking about the poor players that the school is making money off of.
The elite players are the ones who will profit with any significance. No one wants to do a commercial with a player who is just average. So it is a case where the government is making the rich richer. The elite players don't need help. They are getting a free education and likely have a pro career in front of them.
Like most government initiatives the Washington mentality is to be blind to possible consequences of their actions.
If a player is recruited by Drake U how valuable will their stuff be. But the same player if elite would do much better at one of the Bluebloods. Hence, more recruiting advantage to the already bluebloods.
Just one example.
One of the biggest known NIL deals for an individual is an LSU gymnast. In the old NCAA the LSU gymnastics program probably never brought in any money but she has over a million in NIL deals.