campbest
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There are already enough TV sets. The asset the Big XII lost was A&M and that loss hits the Texas market. We need to respond strategically to that loss by adding TCU, Houston and either SMU or Rice. Then we not only recover the ratings from A&M we can exceed it and focus on the brand to lock up Texas recruiting. If you're a Texas high school athlete you need to play in the Big XII. Period.
We need to solidify the core. If we run around the country adding 3rd tier programs we will fragment the conference and make it even weaker.
The more this process unfolds, I'm starting to come around to this mindset. Now I don't think a SMU or Rice helps, but a TCU/Houston is viable. Lock up this region and then look outside. With the demographic projections and business opportunities in the state of Texas for the next 20 years, this region is only going to grow at a rate that surpasses any other portion of the nation.