BoulderSooner
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I'm not sure you have thought that through. Most of the empty seats (obviously most of the difference in tickets sold and attendance) were season tickets. The decision to make the game a "premium" game hurt walk up sales. The empty seats that were already paid for consisted of season ticket holders not attending. Season tickets were not more expensive this year because of Arizona than any other year, so to say that the premium seating netted them more money is faulty, because 10k tickets that were sold were season tickets that were priced no differently than any other year. Basically, even if this game was Nothern Colorado, the same number of tickets would have been sold. Yes, there are face values for every ticket, but the lump sum for season tickets ends up being the same as any other year, so it's made up in other games.
(disclaimer: there are some tickets that may have been part of the "package" they have on soonersports where you get something like 5 games as your semi season tickets. Buy why would you choose Arizona over Texas as your prime game and then not attend?)
the season tickets package changes in price every year a little bit based on the premium games ...