If basic English is code, then yes.
There is no miscommunication on my part. Who were you referring to when you said "Not fire...?" It seems obvious that it was a response to my point that all Oklahoma coaches other than Jeff Capel and Bob Stoops should be fired if NCAA athletics is supposed to be a moneymaking venture.
Are you suggesting the Oklahoma athletic department doesn't make a ton of money for the University of Oklahoma both from a straight revenue stream from athletics as well as generating more interest and excitement to go to OU from the general student body? Many kids grow up wanting to go to OU strictly because of it's atheltic prowess. That's what first gets them hooked on the idea of becoming a Sooner.