It is my understanding that Trae is a Jordan Brand Ambassador (or whatever you call it). Meaning for a gillion dollars a year, he helps find and recruit athletes to sponsor jordon brand stuff. If this is true, it might be that he can help recruit kids by getting them Jordan Brand endorsement NIL deals if they come to OU. Would fit, as OU is a Jordan Brand school. If so, this would dramatically increase our ability to attract, and get paid, big time talent for the roster. We wouldn't need the big money donors for basketball like most schools.
Be interesting just how this works or what exactly Trae can do related to NIL. Guys, this might be more than just a publicity stunt, this might be a really really big deal. It will be interesting to see. Either way, it is a win for OU.