Listen, I do not have a lot of inside knowledge about anything besides football, but I can say that I know Boren and Castiglione want to be great in everything. Boren, especially, wants to be great in everything. But, like everything you have to have priorities and football is number one. It is what pays the bills. Just ask OSU why they are doing everything to be great at football. It is because they want the cash cow that can make your athletic programs great (OU, Ohio St, Florida, Michigan, texas)....
This is why people always ask questions to our basketball coaches about being number 2. We have to leverage the two. We have to figure out how to make basketball great with the resources that we have. Look at the tv ratings of our basketball games, we always win the ratings. We have to figure this out...