There was a report last night that Cal's deal to Arkansas was approximately $15MM including NIL. If you back out the $8.5MM to Cal, and probably, what $1.5MM to staff, that leaves $5-$6MM in NIL.
That is what serious players in NIL are doing. Maybe not that high, but Dickinson last year, as the top player in the portal, made almost $1MM alone to go to KU.
We won't ever be at those levels. But we have to be somewhat competitive in NIL to get good enough players, not even the best, to compete. Yeah, there is a coaching component. But look at the FF, or E8- all good coaches, but they had more talent than a Sam Godwin being their starting 5. and 45% of the E8 starters were transfers.
NIL as it exists sucks. The transfer rules the NCAA eased just made it into the Wild West, unattached free agency. But whether you like it or not, it is the landscape. And until we step it up and figure it out, we will continue to be more like a high mid-major in the talent we attract. That won't produce consistent results that all of us expect or desire.
And doesn't help that our AD seems content on "just good enough" and our Prez has a history of law and dealing with NCAA infractions. Not risk-takers in today's environment.