Well I do :OUbball-logo:
Assuming this about the lower-level donor seats that are frequently unfilled, a couple of possibilities come to mind.
I sit behind the OU bench so I pay a bit more for those. Between my donation to the Sooner Club and the price of two tickets, I pay a little over $2000/yr. We share our tickets with another couple so when either of us are busy (kids, work, etc) someone is always there.
But is the experience of a live game THAT MUCH BETTER than the HD experience is these days? I would argue YES, if everyone showed up (including students) and created the electric atmosphere of the 80's and 90s. But I know they probably won't, so maybe the HD experience has become a desirable alternative.
So how can someone WASTE a couple of thousand dollars and never show up?
First, they do sometimes show up ... we can all name THOSE games.
Second, corporate tickets can be completely written off and even non-corporate donations are partially tax-deductible, making the tickets actually cheaper than their nominal value.
Third, you get additional benefits for your donation (e.g. better seats for the OU-Tx football game).
Finally, I really hate to say this given the income inequality that exists today, but $2000 really isn't that much money. Compared to comparable seating Thunder prices or concerts, it really isn't very much of a difference and so trade-offs with other activities actually come into play.
So, knock-off $750 from the $2000 due to tax write-offs. Now, suppose you only go the 5 games a year (OSU, TX, Kansas, Iowa State, One good outside-of-conference game). That means you will use 10 tickets total or about $125/ticket for those games. That's pretty comparable to many big event ticket prices (concerts, OU-Tx Football, etc).
Once you have paid your money, you've done your part and the cost per game of attendance to just a few of the games isn't really that much and so you just don't go to the games which do not interest you.
I know this sounds like a dry economic argument - and it is - but that is what I think is going on.
I, on the other hand, like live events so I am there. But it is NOT because of the money: it is just not enough of a ding to my pocketbook to make it aversive if I did not go.
As for students, OU isn't the only one having trouble. See this article :
http://www.dukechronicle.com/articl...ance-forces-duke-athletics-sell-student-seats
It has very little to do with the arena, or seating, or the usual suspects. We just have a lot more entertainment options now than we used to have.