Agree.... I started to write something up on the equipment industry. Hell, a 12 pack of Titleist or Srixon golf balls is $45. Most amateur players probably lose half that every round. Of course, you can buy cheaper balls at probably $15 per box.
Between green fees, food/beverage, equipment, balls, practice, etc... its an expensive hobby for sure.
Also, the rounds dropping despite a price decrease still tells me its economic distress... When you are spending up to 25% of your income on health insurance, paying off student loans, have a car payment of $350 per month, bills, mortgage/rent, etc golf just ranks WAY down the radar. So does OU basketball, especially when you can watch on TV. Thats the whole point.
Young people especially just don't have the means to play golf, and probably don't have the means to go watch OU basketball.