[Disclaimer: I've been going to OU games since I was in utero during the '81-82 season. My views are skewed and more than a little biased since I value OU Hoops more than Sooner football.]
I've got a few thoughts on fan malaise.
1. Ticket prices are much too high. The regular fan has been priced out of the season ticket holder experience. It's 500 bucks a seat to grab a spot on the lower east side, and that prices out anybody but the biggest of donors and opens the door for corporations. Those entities don't really go all out to get butts in the seats, so they end up giving their tickets away only to the biggest of games....and even then it's to fans of opposing teams. I'm looking at you, Jackie Cooper. I'm looking at you, Greg Price.
2. Students today are just lazy. They'd rather sit in their dorm room and download midget pornography than get out to a BBall or football game. Don't believe me? When was the last time you saw any student section full? Heck, at BBall games they've cut the section down from 14 sections in my youth to a paltry five today. Guess what, they STILL don't fill it.
3. Lack of success has hurt a bunch. Since our conference championship team of 2005 we've provided a decade of fans with four NCAA Tournament wins and three Big 12 Tournament wins. Meh is the word of the day, and when uttered with an uncaring shrug it defines the casual Sooner hoops fan's perspective.
4. The Thunder. More people on the streets of Norman could tell you the name of the Thunder's backup PG than OUr backup PG. They're rolling up there, obviously, but their success has definitely siphoned off would be supporters of our hoops team.
5. This isn't a problem, more of an observation. There is nothing wrong with the Lloyd Noble Center. The fan experience is fine, the scoreboard is amazing, the sight lines are fantastic, and the food options are ample. Anybody who won't go to games because of the LNC is either a frontrunner or an oaf. Tickets are plentiful, all you have to do is get in the car and go. Me and my family have spent a lifetime doing just that from ARDMORE.
I'm with Sooner Traveler. Go to the games, bring a friend, and cheer loud. The product is good, and getting better all the time. It's just shocking to me that an undefeated team ranked in the top ten can come to Norman on a Saturday in January and be greeted by 6,000 Sooner fans. That's just nuts, and a FAR cry from the way things were not too very long ago.
I hope it can change. Maybe someday.....