There are 24,000 students on Norman campus, 115,000 people in Norman and over 1,500,000 people less than an hour away. Back in the late 70's there were 18,000 student season ticket holders for football and now there are 6,000 when the enrollment is much higher. Again, I don't think this is an OU issue per se as basketball attendance is not great anywhere except for a few of the top tier schools. Back in the 70's, you had ABC, NBC and CBS...that was pretty much it! Now, you have hundreds of TV channels, internet, mobile media, etc, etc, etc to gather someone else's attention over an average (by OU standards) basketball team. OU fans (term used loosely!) are notoriously poor about supporting athletic teams unless they are winning big. It's just a fact unfortunately. I personally don't subscribe to that thinking and many don't. But many more do!