WTSooner
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How "profitable" is our basketball program?
Nil
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WTSooner
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I'm not going to debate it with you, but that is not true.
FMV is a big part of accounting, for example. Companies can't just assign value to assets without being able to support it. This is no different.
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allday92
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You're wrong, an employee is not an asset under GAAP. "The skills and intellectual abilities your employees possess is something you cannot own. Additionally, since these items are intangible, you cannot assign an exact value to them." Assets are something that a company owns, they do not own their employees.
Boulder is right, market value is whatever someone is willing to pay. That's how social media marketing works. A company wants Uzan to share and post some items on instagram, they can pay him $100, $1 million, or $10 million, they can also put in a condition we pay only if you stay at Oklahoma. That's the new landscape.
StoopsBros
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courtesy of OU 247:
| SPORT | OPERATING REVENUE | OPERATING EXPENSES | SURPLUS/(DEFICIT) |
| Football | $143,123,409 | $57,968,084 | $85,155,325 |
| Men's basketball | $14,556,815 | $11,881,117 | $2,675,698 |
| Women's basketball | $3,351,141 | $6,560,988 | $(3,209,847) |
| Baseball | $1,399,856 | $5,490,598 | $(4,090,742) |
| Softball | $2,979,420 | $6,827,063 | $(3,847,643) |
| Men's gymnastics | $520,955 | $2,361,318 | $(1,840,363) |
| Women's gymnastics | $916,635 | $4,640,309 | $(3,723,674) |
| Men's tennis | $281,957 | $1,667,035 | $(1,385,078) |
| Women's tennis | $292,998 | $1,883,206 | $(1,590,208) |
| Men's T&F/X-country | $560,588 | $3,037,778 | $(2,477,190) |
| Women's T&F/X-country | $654,550 | $3,039,238 | $(2,384,688) |
| Men's wrestling | $527,900 | $2,338,088 | $(1,810,188) |
| Women's soccer | $410,362 | $2,738,305 | $(2,327,943) |
| Men's golf | $402,704 | $2,007,716 | $(1,605,012) |
| Women's golf | $182,310 | $1,224,217 | $(1,041,907) |
| Women's volleyball | $303,775 | $2,165,515 | $(1,861,740) |
| Women's rowing | $597,513 | $3,655,621 | $(3,058,108) |
| Non-sport specific | $28,232,682 | $79,489,028 | $(51,256,346) |
StoopsBros
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Otherwise known as (give or take) OU's entire '23-24 NIL budget.
Edit: I realize this isn't 100% going towards KU's bball program but I bet a lot of it does.
Edit: I realize this isn't 100% going towards KU's bball program but I bet a lot of it does.
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AnotherSoonerInTX
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I presume those season tickets that are sold but not used (or resold to opponents' fans) help keep men's basketball in the black.
AnotherSoonerInTX
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Yep. They're trying to be good in football and great in basketball.
We're trying to be great in football and would like to be good in basketball.
CMSOONER
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Players are paid by a scholarship that gives them a free education for their services aka employment to play basketball. If they're going to get paid NIL, take away the scholarship and just let them play basketball. Most probably don't care about the education anyway.
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BoulderSooner
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i'm sure that will in effect happen ..
basketball has what 14 mil in revenue .. the players will split around 6 of that ... and the tuition (if they are even required to go to school ) + housing will come out of their share ..
that will reduce the operating expenses for the team by 650k or so ..
And, if it happens, the need for collectives will go away. So, there could be some additional money that was funneled to the collective that would increase revenue as well.
StoopsBros
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steverocks35
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So this is basically professional sports. At some point they'll stop making them attend classes at all.
BoulderSooner
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i think that is very likely
steverocks35
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If I'm going to watch pro basketball I prefer the Thunder. So we'll see how this goes.
WTSooner
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That will suck for fans that think like I think. I just hate seeing that.
I'm not into watching people do their jobs really well unless they are building something useful I might want to do. Seeing sports just become pro sports all the way down will free up some time I suppose lol. I still want to see scrappy underdogs win .. and that doesn't happen in pay to win games. They aren't even fun to play unless you are the whale, and even the whales get bored quickly.
WichitaSooner
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This is a podcast with Wichita State’s AD that solely discusses NIL. I don’t care much about WSU other than a couple sports, but this is a really interesting listen because he goes into a fair amount of detail on their NIL but also how the process works generally and where he thinks it is going. Even if you don’t care at all about WSU, it’s worth a listen if you are interested in the topic.
SoonerDutch
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I’m more sympathetic to people who have this belief in context of ensuring the long-term sustainability of college athletics.
I (& most of my friend group/sample size of NCAA fans I know personally) am not one but can see it jeopardizing a portion of the broader NCAA fanbase which could arguably kill the golden goose of 9-figure tv contracts.
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