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Very interesting:
Read the rest here:
http://www.sportsbusinessdaily.com/Journal/Issues/2012/01/02/Colleges/Oklahoma.aspx
Cable customers in Austin, Texas, don’t have access to their hometown University of Texas’ Longhorn Network.
But starting next fall, those Texas subscribers will be able to see plenty of the Longhorns’ bitter rival through hours of University of Oklahoma-branded programming, thanks to a deal that’s close to being signed with Fox Sports.
Fox has agreed to carry at least 1,000 hours a year of Oklahoma programming on its FS Southwest and FS Oklahoma regional sports networks, which go to 8.6 million homes in Oklahoma, Louisiana, Arkansas and, yes, Texas.
Read the rest here:
http://www.sportsbusinessdaily.com/Journal/Issues/2012/01/02/Colleges/Oklahoma.aspx