A meaningful basketball game vs a meaningless football game? No question how I'd spend my time. But I'll bet attendance at the LNC won't be great.
That about sums it up for me. I almost always watch the OU bowl games, even when we have a crappy season (ex: Clemson in the whatever-Bowl this past season). However, I would watch an OU-ISU hoops game 100 times out of 100 over an OU football game which does not have national championship implications. I also understand I'm in the overwhelming minority of OU sports fans.