Missouri hired an ex-Mizzou player who has coaching experience, in fact he won 2 Div 2 NC's at Central Missouri. He's failed miserably at Mizzou, which I would consider a better program than OSU over the last 40 years and since Eddie Sutton left OSU. In fact, Mizzou announced today he will return next year which means he has one more year to show progress.
I would also add it's much easier to win in the SEC than the Big 12.
In short, it would be a huge mistake for OSU to hire Gottlieb at this point in time.