IndySooner
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Again, you can't include ISU in this bucket. I'd be more willing to put KSU in this bucket.Yep.
All three of those schools you mentioned were desperate for some sort of success in a revenue sport. While OU was trying to compete for a national championship in the most high-profile sport of football, those three schools were competing for relevance as have-nots competing against the big boys. All of them found a way to be moderately successful in football while being very good in hoops...Tech got to a national championship game and Baylor won one. ISU has had rotten luck in the tournament, but has been very good in the regular season. Baylor has had three major athletic scandals in the last thirty years, but has also built a football stadium and a basketball arena (replacing one newer than Lloyd Noble). What Scott Drew has done there is truly a miracle. Baylor has had some very good years in football, but they're not consistent 10 game winners.
OU, thankfully, isn't willing to pay the price of a Baylor-level scandal. In turn, OU isn't willing to pay the price of consistent 7/8/9 win seasons in football in order to be great in basketball. OU's athletic department and donors have made the calculation to attempt to be great in football and above average in basketball. Especially in the age of NIL, I don't know if it's possible to be a consistent national championship contender in both sports. There may be no more than five schools with the resources to pull that off. Michigan and Ohio State can do that, possibly Florida (and they've slipped in both sports). Alabama is trying.