Seriously? The NCAA refused for years to address the issue by making the choice themselves to allow players to profit off NIL. If they had taken reasonable steps to allow kids to be compensated for things like jerseys sales, and allowed them to appear in commercials and get paid, there is a strong likelihood none of the lawsuits would have even been filed. Even once they were filed, they stupidly continued to maintain that players were not employees, and refused to change their rules to allow the things I mention above. That’s why it ended up in the courts and why there are now different laws throughout the country. Jay Bilas has written lots of excellent articles on this as not only a college basketball analyst, but a practice attorney.
Emmert is awful. Disingenuous and tries as hard as possible to not let the players see any tangible benefits.