I follow a lot of national guys of all types on twitter. The fact that OU is doing unpredcednent things like open practices and streaming them online doesn't seem to be getting much play. Outside of Rothstein and Fraschilla, I don't think many national people are even aware of the Sooners. Heck, the local newspapers rarely cover the team much right now.
I can somewhat understand given the recent season's OU has had, but I do think it could be entertaining as the year progreses. We could see a lot of people scrambling to write "Lon Kruger has done it again! How Kruger has rebuilt Oklahoma.! etc" articles come February.
I also think Kruger and this team enjoy coming from the back of the pack.