First, universities have absolutely no way of preventing misconduct by athletes in the first instance. If they take money, food or anything else and lie about it there is nothing and I mean nothing anyone can do to prevent this from happening.
All a University can do is implement rules and oversight to educate and attempt to prevent and then catch such rule violations and then deal with it appropriately. With the exception of the Sampson matter, we have done a great job with this process. In fact, we do too good a job and arguably don't and haven't been given credit by the NCAA for doing so. For example, we turned ourselves in on the Bomar and Balogan matters and got screwed worse than we should have. OU didn't cheat on the Bomar deal -- Bomar did. We ascertained and stopped the cheating by Bomar and got screwed by the NCAA for doing the right thing.
Sampson is a more complicated matter. He essentially "knowingly" did the equivilent of "breaking the speed limit". What he did with the impermissable calls is a very minor thing, even in the eyes of the NCAA, but the fact that he knowingly did it (versus inavertently) is what made it serious. I knowingly break the speed limit all the time in my car because I don't think of that as criminal or immoral conduct. I know if I get caught I may have to pay a ticket and am willing to take the risk. Kelvin (see his deposition transcript) saw the phone calls in the same way. He knew that just about every major basketball program in the Country had been "caught" doing the very same thing and they hadn't even had their hands slapped and he thought that the NCAA just didn't consider these violations serious. Your not supposed to tap people on the elbow when they shoot the ball either, but he taught his kids to do that until they got caught. In his eyes, it was the same thing. He was wrong, because when he admited to as much to the NCAA they decided that we couldn't complain about being made an example of and so we got hammered. All he had to do was lie and say he didn't realize or track the volumn of calls and he will change and nothing would have happened. So again, he tells the truth and as is usually the case, no good deed goes unpunished.
Coach O was perfectly employable with no previous involvement with the NCAA. If he cheated, and I am not saying he did, then unless Jeff knew, the proper thing to do is to catch him and punish the kids and Coach O and review the procedures in place to see if anything else can be implemented to prevent the same thing in the future. Then, just move on. Again, I just don't see where the University has much culpability or could have done something to prevent what occurred (provided Jeff didn't know).
OK, I am now off my soapbox.