SoonerDutch
Well-known member
- Joined
- Oct 12, 2009
- Messages
- 244
- Reaction score
- 271
I guess when I see bball coaches claim that NIL is clearly the most important tool in modern recruiting/transfer portal I tend to put stock into that, especially when thinking about a program like OU that has had a chronic lack of financial support from boosters for years due to the football goliath.How is that bold part Joe's fault? Oklahoma money doesn't look like Texas money. OU culture doesn't look like Texas culture. Again, our football team landed our top recruiting class on paper in over two decades coming off one of our worst seasons in two decades and with crappy NIL. I know OU basketball isn't OU football, but some of you are WAY over exaggerating how much NIL is hurting OU sports teams. It’s an excuse, and it's not a good one.
Could coaches in articles like that be complaining or defending their coaching incompetence by blaiming $$? I suppose that’s a possibility, but personally see it making a lot of sense especially when others post isolated data points like “OU football had a historically good recruiting class two years ago.” I don’t see a lot of press arguing that NIL’s impact is overblown, although would be happy to reconsider if you/others have specific sources available.
The OU collectives have largely been failures compared to their direct peers, the donor drive is emblematic of that failure. With their capacity for organization/market research, it’s embarrassing to not hit a stated target regardless of “Texas having a larger fanbase than OU.”
I view Castilogne as the CEO for OU’s AD. The collectives are not his direct responsibility but it’s pretty clear to me that having competent NIL implementation/coordination should be a key (I’d argue the key right now) aspect for a major college athletic department. Having cutting edge NIL implementation would be a differentiator. It’s not his job to directly implement this but I’m continually surprised by OU’s ****-ups in building a cohesive NIL strategy. It doesn’t seem like a priority to be quite honest.
Also to be clear since I feel it’s necessary to caveat this when engaging with several posters including yourself, I am not defending Moser’s record the last few seasons. Nor am I saying that Castilogne has not had a good run historically, just that it seems he is not proactive on the NIL front and that the NIL front appears to be the most impactful aspect of roster management in today’s MBB.