It seems to me you are missing the point of the NCAA. Their mission from their inception has been about leveling the playing field of competition not to insure kids graduate.
First, that is my point. Secondly, that is not within their mission statement. They have set themselves us as a protector of the student, not as a protector of the financial aspects of the sports. They have claimed to be something other than what they are. That is exactly the point.
If you accept what they claim to be, there is dishonor in being caught doing something unethical. But, since their mission was never one involving ethics, there is nothing that they can way about ethics. They are simply guarding their own bank, not the well-being of the student as they claim.
Either they have performed as stated by their goals, or they have not. It is that simple. Either their motivation is money or the well-being of the student. It is that simple. Since their entire history has been one in which the only punishments were assessed for breaking rules that had nothing to do with the well-being of the student, their stated purpose is a lie. It is that simple.
Now, if there purpose is a lie, which it is and always has been, why is it a disgrace to break one of their rules? Apparently, we think it is because we submitted to the will of the NCAA and cowered in the corner while they sanctioned Kelvin. This is somewhat different from our approach when we were forming the CFA. Apparently, there are schools who refuse to cooperate with the NCAA. That is, in itself, interesting. The response of the nCAA has been to do what? That is also interesting.
The NCAA would have been legitimate if they had admitted from the outset that they were a sports regulatory corporation, operating for a profit, requiring that members accept their rules in order to participate. They would have been a monopoly. But, they would have been honest. Instead, they pretended to be some altruistic organization out to protect the rights of the student and academia, which is absolute nonsense.