You keep saying that. We just had the most EFFICIENT offense in college football history, and I believe that is an efficiency stat that is weighted for SOS, which makes it imperfect. Truth be told, everybody healthy, I think I take the 2008 offense over last year's, though it's close.
And you never did address OU having some of the best offenses ever, on three different occasions in the last 20 years. That alone points to it being more than "innovation". People called the 2008 offense the best ever (still highest scoring, or scoring average, I believe).
I did address this. Bob always favored innovative offenses. It's the reasons we ended up with the guys we did at the coordinator position. It's not a surprise that we ended up with a guy who is way ahead of the curve and extremely intelligent: Lincoln Riley.