WichitaSooner
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This.
Guys that aren’t NBA first rounders, even if drafted in the second round, aren’t guaranteed contracts. The odds are overwhelmingly against them to be on a roster and even harder to be on one in 3 years. Their options in most cases are the G League or overseas, and at that talent level the will be making less than $100K and as low as $35K. Guys like Kur could have at least made some money after being at OU and setting up his NLI for a couple of years and at least making some money while on campus while working on improving his draft status with the perks of being on full scholarship.
I also believe a school like OU who has a strong brand but refused to use questionable tactics in the old world because at least now we have a seat at the table. The big schools or slimy schools will still be able to pay more but at least we can show they can monetize themselves at OU and gives us a chance to sell the program and partnership.
IMO it changes a lot on how we view and think of college athletes but won’t change the dynamics, competition, or power structure very much for the top schools or now think of as brands.
Who it could hurt severely though are the KStates, ISU, Tech, and others, all who do not have a strong brand, history, major media presence, or population center to win in the NLI world.
I wouldn’t lump ISU in that category at all. Most of the endorsements that the majority of players get will be local, and that means players on teams with a rabid fan base will likely do just fine. Iowa State fans support their teams win, lose, or draw. I’m sure plenty of local businesses will be more than happy to align themselves with players.
But bigger picture, I don’t think anyone knows how this stuff will play out. My gut instinct is that it isn’t going to be as earth shattering as some people seem to think. It’ll be interesting to see what happens, though.