Coaches and players are by no means a one-to-one comparison. Many players are minors; coaches are adults, most with families to support (a few players have families to support, but relatively few). Coaches have begun their careers; players are students (though for how much longer, I wouldn't begin to guess).
If the players want to begin their careers, let them have at it, but not while they're purportedly amateur athletes and students.
I'm fine with a generous stipend, but it should go to every scholarship player on the team.
If we must have endorsements and the like, they should be carefully policed. No negotiations prior to a player signing with (or transferring to) a school, and if it's found some early deal-making occurred, the payer should be banned from being a booster and from making a deal with any other player, and the player in question should lose a year of eligibility.
The very idea that texas can put together a pay package for offensive lineman is absurd. That's not remotely what the NIL ruling addressed, and if we continue down that path, college athletics will be unrecognizable in short order, even more than they already are.
Heck, top college athletes have it better than professional athletes at this stage. Much more freedom to move about and fewer regulations on how much they can make. One need only look at the Ewers situation: He reportedly got a million dollars at tOSU before he ever played a down there, and then when he couldn't crack the top 3 in the lineup, he scurried off to texas, where another pot o' gold awaited. That is simply untenable.