Look at softball. OU fans, admin, everyone is ravenous over OU softball. Epic proportions. Do you really think if Natty Patty hadn't done all this winning that anyone in Oklahoma would give two *s about softball? Right. I have all these OU fan friends that are softball experts now HA. But college basketball is huge. If OU got someone in here who could win half like what Patty is doing.. I don't care if Lloyd Noble started to sell funeral plots that place would be packed. Softball has to turn people away. Do you really think, all things being equal, that softball is a bigger sport than basketball? Hell no. OU has spoiled, front running fans that demand being elite. Maybe not EVERY game, but I was a kid in the 80s and had ESPN. I saw from the TV what Lloyd Noble was like during those teams'(King,Blaylock,Grant,etc) runs. That place was so packed and loud it almost broke the glass in my house as a kid during big games. Confetti and * flying everywhere. Roy Williams chasing students HAHA. Of course they wouldn't sell out EVERY game. But they'd have 8 thousand instead of 3 in the lesser games.
The reason we are where we are with bball is we have a coach that doesn't know how to win or compete in this environment. The NIL stuff may be valid, but this March you will see probably about 40+ teams winning whose NIL is less than OUs.. Just win baby!