I doubt Madsen's NBA career resonates with a 20-year-old player. I bet most guys don't remember a thing about his playing days. And if the buzz of a new coach who had some success at his previous stop is enough, it sure would have been nice if we could have pulled some borderline top 10 portal guys two years ago.
I agree that Cal isn't Lamar, but it's about as bad as it gets for P5 programs. And I think it is pure speculation that they have lots of NIL money. Cal is certainly a very rich school, but it's not like their basketball program gets much attention. I have heard a lot of analysts say that Fox was in a no-win situation there because no one really cares about the program.