Good grief, what a mess my post was. I don't know where I came up with that $50 million figure. I also meant to compare softball attendance to baseball attendance, not basketball.
Believe it or not, I hadn't been drinking when I wrote that.
All that said, I stand by my point. OU softball is, I'm convinced, easily the third most popular Sooner sport right now and it's arguably second. They can only sell the seats they have but they sell out and people without tickets come and watch the game from outside. If the stadium had had a larger capacity all along, I think they'd have been selling out 5k seats or more for many years. Hall of Fame stadium has 13,000 seats and on the days OU plays, well over half of it is filled with OU fans.
And the Love family wouldn't, I'm convinced, have donated even $12 mil to a niche sport.
This year's WCWS had better viewership than the MCWS, so unless you also view college baseball as a niche sport, I think you're underestimating softball's appeal.
I think OU made a mistake in limiting the seating at the new stadium to 3K, but it's being designed so that it can be expanded if needed. The question, I think, is how much longer till Coach Gasso retires and who will take over--and how successful will they be--when she does.